![]() ![]() The organization studied what ads would not be acceptable to consumers and some results include auto-play video ads with sound, flashing animated ads and large ads that are difficult for a user to exit out of. The Coalition for Better Ads, for example, is studying disruptive ads that leave a poor user experience. The latest trend is trying to find a middle ground between consumers and the advertisers and companies providing the often free content. Not acceptable? “Autoplay-sound or video ads,” are ads that would be blocked.ĪdBlock Plus, however, does allow users to opt out of all ads. The free and popular AdBlock Plus, for example, blocks many ads for Chrome, Firefox, Internet Explorer, Android and other browsers.īut since 2011, it’s also taken the tactic to allow “acceptable ads,” which the company says encourages the industry to develop less annoying, less obtrusive ads since everybody knows that the whole point of advertising is for someone to make money. Technology helps advertisers get past ad blockers, but then ad blockers revamp, revise and come out with new ways to block unwanted messages again. Digital Replica Edition Home Page Close Menu
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